Using Interior Design to Help Sell Your Home In today’s competitive real estate market, home sellers are making more profit due to the newer concepts in interior design psychology. It is therefore well worth your time to plan the changes that you will make so that you can sell your home for the highest possible price. While keeping your target market and budget in mind, develop a general design plan. Supply and demand will be the biggest factor in your overall design plan. How many houses are up for sale in your area currently? How many of those house are sold each week? The weather of the selling season, whether it is cold, warm or hot, will be a factor. Is the market currently geared towards buyers or sellers? If the market is quick moving and buyers are lining up to put offers for homes in your area, you can do less. Whatever your answers are, however, you still need to do a few things to make sure your home stands out from competitors. It is necessary to know your target buyers. Consider the buyers who are purchasing homes near yours. Are these people buying their first home, or are they upgrading. This fact will be very important to your design plan, because the psychological needs of these two types are buyers are very different from one another. People buying their first home are seeking to control their own environment by buying, rather than renting. Their psychological needs often include such things as safety and security, a sense of connection, comfort, and self-control. While move-up buyers also enjoy such benefits, they typically worry more about getting into a bigger home with more amenities for their self-esteem, comfort, and prestige. When considering your budget, only spend money on items that will make a noticeable difference in your sales price. Of all the repairs that you will be making, fresh paint will be your best investment. Spending money on new kitchen appliances, updated lighting fixtures, and upgraded bathroom features will also give you a great return on your investment. Sometimes, employing professionals to help will be worth the added expense. It will be cheaper for you to hire professional painters than day laborers because they are able to work much faster. Tile installers, carpet layers, and electricians will also do a better job than day laborers because they know their trades very well. Picking the perfect colors to paint your home will also make a huge difference in your paycheck at closing. Take a peek at houses near yours and choose your colors accordingly. Keep in mind that colors look much darker on huge exterior expanses than they do on the little paint chips you pick up from the store. Good luck on your sale!