There are actually lots of hype with regards to DIY websites. As a matter of fact, its highly intuitive user interface or UI along with minimal learning curve is what helped it to be on the spotlight. To add, the customizable, predesigned layouts and templates let the person with hardly technical skills and expertise to create a near perfect page in only a matter of minutes. Obviously, we can’t forget about the fact that it has low cost which translates to larger savings especially for small businesses.
But the question here is, are there any standards for such DIY websites? No two business are the same and thus, their needs for their page is going to vary as well. After all, your page serves as the first point of interaction with your customers. By reading the next lines, you will uncover the reasons why small business website should be left with the pros.
Number 1. Clean and neat design – again, your website serves as the identity of your business and whatever design you choose, it has to boost its functionality and not become a hindrance on its performance. The design must be simple yet, something that is eye-catching, the layout has to be clutter-free and simple while the important functions ought to be positioned in strategic locations and must be easy to find.
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Only professional website designers are capable to do this, thanks to their training and skills.
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Number 2. Marketing and search engine optimization – the secret on how you can get to top spots of search engines similar to Yahoo and Google all lies on the keywords that you are using. On the other hand, it’s more on the keywords mainly because search engines use algorithms to which only an expert in SEO can decipher. Most of the professional web design firms are working with professional SEO who is handling a bit of content for you. With their help, you’ll be guided on what is the most searched key phrases and keywords, creating authentic backlinks, structuring titles and so forth. If you want countless of people to reach your small business website, then you should know how crucial SEO is to it.
Number 3. Technicalities – the way your site performs in real time will depend largely on the infrastructure to which it’s based. When you let a professional web designer to work on your website, they’re going to look after the software updates and technical maintenance as a result, they ensure that your site is up and running 99% of the time. They’re taking special care in order to make sure that the security of your site is not compromised, optimizing your page for various viewing platforms and at the same time creating backups.