If you have read anything about digital marketing, or even if you work as a marketing executive, you more than likely have lost your mind at the amount of acronyms.

If you are looking for an easy way to get through this dangerous sea of acronyms, use our helpful digital marketing glossary. Never again will you be at a loss when discussing marketing trends or reading a digital marketing blog.


Call To Action

Typically in the advertising world this would be a piece of content that has been designed to make the end-user perform a specific action such as buying or clicking.


The CTR or click through rate is the amount of users who have clicked on a specific link as opposed to the total number of individuals who simply viewed the advertisement, email or page. This is essentially used to determine the success of a specific advertising campaign or email campaign.


GA or Google analytics allows you to measure the advertising ROI and various fundamentals of your websites and applications.


User Experience

The user experience refers to an individual’s attitude and emotion while using a service or product. This will include the effective, meaningful, practical as well as valuable aspects of the computer human experience.


Conversion Rate Optimization

In the Internet marketing world, conversion optimization is a system that is designed to increase the number of visits to a site that will convert those individuals into customers or take a specific action on the page.


Bounce Rate

The bounce rate is the number of visitors to a specific website who will navigate away from the site after only one page has been viewed.


Return On Investment

The return on investment is a specific ratio that is between the cost of investment and the net profit. A high ROI will mean that the investment has gained favorably to the overall cost.


Net Promoter Score

A net promoter score is a management tool that is used to help gauge the loyalty of the firm’s customer relationships. It helps to serve as an alternative to the traditional customer satisfaction research model and is usually correlated with revenue growth.



This simply determines the prices and figures compared to those corresponding from one year earlier.


Sales Qualified Lead

In SQL is a customer who is already been researched through the organization’s marketing department as well as a sales team and is expected to move on to the next stage of the sales process.


Marketing Qualified Lead

An MQL is an individual who has shown interest in a brand due to the various marketing efforts and is expected to become a customer as opposed to other leads.


Pay Per Click

Pay per click is an online advertising method which directs Internet traffic to a website or offer in which the advertiser pays for every click of the ad. Pay per click advertising is typically found on tier 1 search engines.


Cost Per Lead

Cost per lead is an online advertising pricing model in which the advertiser will pay for a direct sign-up from an individual who is interested in their offer. This is also usually known as an online lead generation.


Search Engine Results Page

The search engine results pages are those pages that are displayed by the search engines due to a query from the end-user. The main component of these pages will include a listing of results based upon the keyword that was entered as well as advertisements relevant to the search.


Key Performance Indicator

This is typically used to determine the success of an employee or organization on variable performance indicators.