16Apr/19

Digital Marketing and Acronyms

If you have read anything about digital marketing, or even if you work as a marketing executive, you more than likely have lost your mind at the amount of acronyms.

If you are looking for an easy way to get through this dangerous sea of acronyms, use our helpful digital marketing glossary. Never again will you be at a loss when discussing marketing trends or reading a digital marketing blog.

CTA

Call To Action

Typically in the advertising world this would be a piece of content that has been designed to make the end-user perform a specific action such as buying or clicking.

CTR

The CTR or click through rate is the amount of users who have clicked on a specific link as opposed to the total number of individuals who simply viewed the advertisement, email or page. This is essentially used to determine the success of a specific …